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The following is a listing of all posts in the category of Program Building for our site.

Click on the links to read the individual posts.

AD Insights: Winning With Video

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The Athletic Department Package gives Willis High School the teaching tape they need to win.  

In Michael Wall’s role as athletic director and head football coach at Willis High School, he’s constantly searching for ways to improve his athletic department. Obtaining and using video has been at the center of those efforts. “Video is extremely important in everything we do. We win with video,” he said. 

Wall chose Hudl’s athletic department package to give athletes across the program the tools they need to win. It’s been instrumental in getting them the quality video that they use to teach their players. They’ve even increased their storage capacity so they can retain and access film from past years. “We go back and evaluate things, or to remember an old play,” said Wall. “Just having that capability to help our teams win is a great advantage for us.”

A Streamlined Weekend

Not only are they getting the video that they need, they’re getting it in easier fashion. “Every practice and game we had was such a production to get someone to film,” Wall said. Hudl Focus has freed up managers who used to film the games to perform other important tasks. 

Hudl Assist has also been a massive time-saver for the Willis program. Having the Assist data broken down in a timely and accurate manner is a key complement to their Focus film, which can be sorted by categories like down and distance. Prior to having Assist, they had their middle school staff enter all that data manually. “It creates a more efficient system,” Wall explained. “It helps streamline our weekend and get the data to us faster.” 

Getting department-wide access to both Focus and Assist is one of the benefits of an athletic department package. It’s easy to see how a school like Willis that places such an emphasis on video would benefit from a full suite of tools that let them capture, analyze, and learn from their video. 

Getting Recruited with Great Film

Video is essential at Willis to teaching and prep, and also to athletes who hope to play at the next level. As a former recruiting coordinator, Wall is well aware of the impact that quality video has on recruiting. “One of the things we tell kids to [help them] get recruited is to have great film. Video is the most critical piece in the recruiting process.” 

That process is another thing that the athletic department package has made easier. “For kids to be able to create their own highlights and send them instantly is huge,” Wall said. “It’s a simple process. You don’t have to be an IT wizard.” At Willis, they include links to players’ film on their recruiting profiles to make it easy for college recruiters and coaches to access. “It’s so much easier than years ago. This is cutting edge.” 

A Receptive Audience

They’re also eager to get their video out into the community. “We’re going to try and livestream all of our indoor stuff,” said Wall. “That’s an outstanding tool for grandma in Wisconsin to watch their babies down here in Texas be able to play sports.” 

Hudl not only has advocates within the community, but also among the school administration. Wall has a receptive audience when he brings requests to increase the athletic department’s capabilities with Hudl. “How can you not want to spend some money on a product like that?”

Are you looking to bring the power of video and data to all your teams? Hudl’s athletic department package is your program-wide solution. 

Learn more about Hudl’s Athletic Department packages.

 

 


Filed Under: Program Building

AD Insights: Work Hard and Work Smarter

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Hudl’s school-wide solution allows coaches at this Texas high school to work smarter. 

Randy Barnes has a lot on his plate as head football coach and athletic director at Texas’s Farmersville High School. That’s why Hudl’s athletic department package was an easy choice for his program. “Hudl saves us time and makes us better,” he said. 

Texas high school athletics are a competitive landscape, and developing a program starts at the junior high level—if not before. With that in mind, Barnes turned to the athletic department package to help even the playing field. “If you’re not top-notch in the premier package with Hudl, your kids are losing exposure, and the AD and head coaches are losing an opportunity to make money,” he said. “It’s just a no-brainer.”

From Assist to the Athletic Department Package

Barnes started using Hudl Assist more than five years ago, and he’s been sold on Hudl ever since. Assist has been a crucial time-saver for him and his staff. He’s developed a routine—they’ll submit their two previous games on a Wednesday, and get them back fully broken down by Thursday morning. 

Having data like down and distance, play type and formation has been invaluable for the Farmersville coaches. So has the precise nature of Assist. “They begin to know our formations—we don’t have to change anything by week 8,” he said. Getting this level of timely and accurate data allows them to reinvest their time to prepare for their opponents down the road. 

A Solution for All Sports

With his position as both head coach and AD, he has a wide-ranging perspective on the benefits that the athletic department package has brought. For him and his fellow coaches, the full complement of products have allowed them to allocate their time more efficiently. “As coaches, we’re gonna work hard, but we’re also gonna work smarter. And that’s what Hudl has allowed us to do,” he said. 

When he puts his athletic director hat on, it’s clear that the benefits of the department-wide package extend to sports beyond football. Coaches across the program have especially raved about the ease with which they’ve been able to film practices. 

“I want every sport to be treated the same,” Barnes said. “I want the volleyball, basketball coaches to have the same access that I do. And they do. Because video is the best coaching tool that we have.”

Livestreaming as a Fundraiser

With video being such a point of emphasis at Farmersville, the Focus camera has been exactly the filming and livestreaming solution the Fightin’ Farmers were looking for. 

“It gets out into the community,” Barnes explained. “Grandma in Ohio can watch Johnny Joe play 7th-grade B team football. Do you know what a big deal that is? It’s huge!” 

This community outreach also brings potential fundraising benefits. “Now, when we want help for our programs, Aunt Gracie won’t have a problem sending that [check] in.” They’re looking to monetize their livestream—they plan to start selling sponsorships for both the indoor and outdoor cameras in 2022. 

Having quality video readily available has also been critical to the growth of Farmersville’s athletes. “Our kids are watching film on their own every night. And I can track that, “ Barnes said. “It helps us.”

Hudl Is on Our Team

Barnes paints a picture of the athletic department package as an all-encompassing solution that uplifts all areas of his program—from the X’s and O’s to the Johnny Joes. 

“We’re selling Farmersville High School in everything we do and Hudl is a huge part of that,” he said. “Hudl is on our team at Farmersville.” 

Is your school looking to level up your athletic programs? Hudl’s athletic department package is the one solution for every team.

 


Filed Under: Program Building

AD Insights: One School, One Solution

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Cohesion and col­lab­o­ra­tion is the name of the game at the Kinkaid School, thanks to Hudl’s Athletic Department Package.

Houston’s Kinkaid School isn’t a typical school. It’s one of the country’s top-ranked private schools that puts students through a rigorous academic program. This creates a culture of hard work that extends to the athletic fields, according to assistant athletic director and head football coach Nathan Larned.

“When they get to football, or any of their sports, they’re ready to give it everything they have—it’s just the culture of the school,” he explained. 

A Season to Season Solution

To give these driven athletes the tools they need to succeed, Kinkaid uses Hudl’s athletic department package. Arguably the biggest benefit it’s brought so far? Cohesion. 

“All the sports use the same software,” said Larned. “It used to be kind of fractured [before Hudl], and we used different software across different sports. Now it translates across sports.”

This continuity is especially key to the coaches. “Most of our coaches coach multiple sports, so they’re able to use the same software from season to season without a huge adjustment. It’s very convenient for the entire department to be on the same package on the same program,” said Larned. 

Elevating an Entire Program

The effects have been tangible across the department. Larned points to lacrosse (both boys’ and girls’), and field hockey as sports that have benefited the most from the athletic department package. “Now that we have it, they’re so much more involved in studying film. It elevated our coaches and players’ knowledge of their sport,” said Larned. “Having [Hudl] elevated our staff.”

It’s not just every sport that benefits from the AD package. Athletes at all levels do too. The simplicity of the Focus cameras have allowed Kinkaid to film and stream all their games—both indoors and outdoors—at all grade levels. Every student-athlete has the teaching tape they need to learn and improve.

A Stream For All Teams

Historically, it was a complicated process for Kinkaid to livestream anything outside of varsity sports. It was tricky to find someone to film the games and have all the necessary equipment set up. Focus has been a game-changer for them. 

“Because it was so simple to just put in the schedule and turn it on, we were able to stream [games] across all grade levels,” said Larned. “It’s hugely convenient, especially for practices and sub-varsity games. Everybody’s been using it for every single contest. It’s fantastic—we love it.” 

Many schools are choosing to monetize their livestreams with Hudl Focus, but Kinkaid opted to offer access for free. “We don’t charge people to come to our games, so we weren’t going to charge them to watch a stream,” said Larned. It was extremely useful, especially during the pandemic, to get their games out to anyone who wanted to watch. 

Growth and Unity

One of Kinkaid’s fundamental athletic principles is “nurturing individual growth while building team unity.” It’s easy to see how the athletic department package is helping them do that. 

Having all teams at all levels able to access practice and game film has been key to their individual growth. And as for unity? With the whole department using the same solution, unity isn’t just team-wide—it’s program-wide. 

Looking to level up your athletic department? Hudl’s athletic department package has the tools to set your program up for success.

 

[Learn More About Hudl Athletic Department Packages]


Filed Under: Program Building

AD Insights: Every Sport Gets The Royal Treatment

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Every sport is on an equal playing field at this Texas high school, thanks to their Hudl athletic department package.

As a former head football coach, Max Kattwinkel learned firsthand how Hudl Assist could be both a competitive advantage and a time-saver for a coaching staff.

“It’s very time-consuming to get film broken down,” he said. “[Hudl] cut our time in half as far as preparation.”

Assist was only the beginning. Now the athletic director at Lubbock Cooper ISD (Texas), Kattwinkel brought those benefits program-wide by upgrading to Hudl’s athletic department package.

“Football is king in Texas,” he said. “But we have a lot of other sports that deserve that same type of preparation, ability and efficiency.”

Two sports in particular have really blossomed while using the athletic department package under Kattwinkel’s watch. “Our soccer programs are in love with it as far as filming and preparation,” he said. Kattwinkel also mentioned baseball as a surprise beneficiary. “I wasn’t familiar with how they’d use it, but they’re raving about it and what it does for them.”

Max Kattwinkel and other Texas athletic directors discuss how Hudl’s athletic department package has been key in helping them grow their programs.

An Indoor and Outdoor Solution

Lubbock Cooper started using Focus Indoor last year and immediately saw the benefits. The hands-off nature and easy usability of the camera are embraced across the program. Coaches have especially loved the ability to record practices—having all the different phases of each practice on film is invaluable to them.

Kattwinkel is excited to bring the same capabilities outdoors. “Sign me up,” he said of Focus Outdoor, which Lubbock Cooper will install this year. With how much basketball and volleyball enjoyed the automatic filming of their practices and games, his decision to bring those capabilities to their outdoor sports was a no-brainer. “The ability to get all our sub-varsity games covered and livestream them as well is a huge, huge component for us,” said Kattwinkel.

“Football is king in Texas. But we have a lot of other sports that deserve that same type of preparation, ability and efficiency.”

Bringing Sports into the Community

Both Lubbock Cooper and the broader community have felt the impact of Hudl. During a challenging year filled with capacity restrictions and distancing measures, livestreaming events to the public was vital.

Lubbock Cooper broadcasts their games for free, giving fans both near and far the ability to tune in safely. “It’s been received very well,” Kattwinkel said.

Parents and athletes alike have also bought into Hudl’s recruiting tools. Many young athletes at Lubbock Cooper have intentions of playing at the next level, and Kattwinkel points to Hudl highlights as an important way to get them noticed. “It’s a good way to broadcast those kids—parents are very receptive to that.”

When talking to Kattwinkel, his vision for running the athletic department comes down to two things: save time and be efficient. Hudl’s athletic department package has helped Lubbock Cooper do just that.

Ready to take your school’s athletics to the next level? With Hudl’s athletic department package, it’s easier than ever.

[Learn More About Hudl Athletic Department Packages]

Filed Under: Program Building

Four New (and Successful) Ways to Fundraise

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Most athletic departments need fundraisers to fill the gaps in the budget. Athletic director James Coffey shares some out-of-the-box ideas that have worked for him.

In my last blog, I discussed how booster groups can be the answer to a sports team’s fundraising problem. But even once you have a booster club, you still need to come up with successful ideas for fundraisers and events.

So in this blog, I’ll highlight some of the most profitable fundraisers I’ve been a part of in the last fifteen years. These are all large scale fundraisers that produced strong returns.

Sell a Locker

When you can tie the fundraiser to what you need the funds for, it only makes sense. We once needed to upgrade our boys’ and girls’ varsity locker rooms. The benches, flooring and lockers all needed replacing—we basically had to gut them.

We got quotes for the project and divided it by how many lockers we needed to install to get a locker price. Then we gave alumni the opportunity to “buy” a locker for $250, which included a nice plaque on the back of “their” locker.

Many donors put their name, the sports they played, and the years they attended the school. Some local businesses donated to have their business name on the plaque. Families with kids who played sports would get together and put their family names on it. We even had plaques in memory of former students and athletes.

It was a great way to renovate an existing area for our kids and honor the tradition of the town’s athletic department.

Raffle a Car

For this fundraiser, we were trying to raise $50,000 to pay for new stadium lights. Having a specific, simple goal is the key to a successful fundraiser.

We decided to get there by having student-athletes and community members sell $50 dollar raffle tickets for a new car. In this case, the dealer gave us the car under cost, but in return got great publicity for his dealership. And we got to keep all of the funds raised over that initial cost.

Now this was fairly easy for us to set up because the organizer had a friend who owned a car dealership. Remember to work your network for these sorts of fundraisers. You might be surprised by the big response you get!

Wrestlemania

This one was my favorite fundraiser while I attended high school, and while I was employed by my hometown school. Our special education department would rent a wrestling ring and put on “Wrestlemania” every two years. It was a big production, which took quite a bit of work, but they have raised thousands of dollars over the years.

Here’s how it worked: students could create tag teams of two, with personas, uniforms, the whole thing. There’d be 10 tag team wrestling matches, with students as wrestlers, managers, round card holders, etc. Teachers were the referees and ring announcers.

In the lead up to the event, the “wrestlers” would go down to the middle and elementary schools and sign autographs in their costumes. There’d be teams like “The Pizza Boys” and “The Dorks.” They’d have theme music and make a big production of it, which the little kids loved!

The biggest expense was the ring—the rest was just volunteer hours. Tickets were $10 to get in, and believe me, the gym would be packed.

At the end of the matches, there would be a “Royal Rumble,” which a student in special education always won. This wasn’t just a fundraiser, it was a community-wide event that everyone looked forward to.

The Great Reunion

This is exactly what it sounds like. All classes in school history got to be part of this reunion. Alumni could come alone, mingle with friends from town, or even organize with their class to rent several tables and hold their own class reunion at the event.

There’s a few logistics with this size of an event. A 50 x 50 tent would be rented and set up on our stadium field. The school board even approved a one-time allowance for liquor to be sold on school property, so beer and wine could be sold with dinner. We made it 21+ and had a Hawaiian theme when I was there. There were silent auctions, raffles and a live band.

We had hundreds of attendees, and even created sponsorship opportunities for local businesses. This event regularly brought in tens of thousands of dollars for co-curricular activities at my alma mater.

Make these ideas your own. Add your school or program’s touches to make these ideas work for you. And if you’re in need of a booster group to help support your fundraisers, here’s my earlier blog on how to set them up.

 

James Coffey attend­ed Endicott College in Beverly, MA where he got his bachelor’s and master’s degrees in Sport Management. He has spend the last fifteen years as an ath­let­ic direc­tor at three dif­fer­ent high schools. Coffey was named the Massachusetts Secondary School District A Athletic Director of the Year in 2012. He has also spoke about the pos­i­tive effects of social media on ath­let­ics at sev­er­al New England conferences.


Filed Under: Program Building

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