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13 Ways to Build Culture

March 30, 2016 by

These two lists were written by Alan Stein

Alan is the Performance Coach at DeMatha High School.

I hope this gives you an idea or two that you can add to what you do or just a different way to present your program’s values to your fellow coaches and to your athletes.

13 Ways to Build Culture

Successful programs have created a palpable culture, sound habits and high standards:

  1. Program > Team > Athlete
  2. Players and coaches talk to each other, not at each other. Big difference.
  3. No one is perfect. Mistakes will happen on and off the field/court. Learn from them.
  4. Every player and every coach is important to the team and plays a role. Respect that.
  5. Focus on effort and attitude. Those are the only 2 things we have complete control over.
  6. You either accept it or you correct it. There is nothing in between.
  7. Repetition is not viewed as punishment. Repetition is necessary to development.
  8. Confront issues, not people.
  9. Goals match behaviors and habits.
  10. Be on time. It is a sign of respect.
  11. Discipline = Love
  12. If you aren’t prepared to put the team first… don’t play.
  13. Believe or leave…

Being a part of program is not a part time endeavor. It’s something you get to pick and choose. You belong to and represent your program 24-7-365. Act accordingly.

12 Keys to a Winning Program

Please note, when I say winning program – I not referring to W’s & L’s exclusively.

I am referring to a winning culture, developing winning habits and setting winning standards.

Winning is all about commitment.

Every player and every coach must be committed to…

  1. Academic work. Aim for success in everything you do, not just the stuff you want to do.
  2. Behavior. Carry yourself in a first class manner at all times. Be respectful.
  3. Character. Doing the right thing all of the time (not just when someone is watching you).
  4. The program. No one is bigger than the team and no team is bigger than the program.
  5. Working hard. There is never an excuse to let someone outwork you. Never.
  6. Working smart. Work out with efficiency & purpose. Learn how to play the right way.
  7. Working consistently. Anyone can be good for a day. Work hard/smart every
  8. Unselfishness. Be a servant leader. Put other’s needs first.
  9. A winning attitude. Earn confidence through effort and demonstrated performance.
  10. The team. Commit to your team’s philosophy and system of play.
  11. Your role. Know it. Embrace it. Take pride it. Fulfill it to the best of your ability.
  12. Your teammates and coaches. They are your brothers/sisters. You are a family.

Alan Stein


Filed Under: Program Building

One Mistake That Could Cost You Your Job

March 25, 2016 by

Editor’s Note from Brian:  Not all of these ideas will apply to non-college level coaches, but there is a lot of good food for thought for coaches of all levels.

By Stephanie Zonars

“If she doesn’t get outside help, she won’t last.”

That was my friend’s closing thought about working with her head coach. She’s in a support role for a division I team and was lamenting the challenges of working with a coach who is unaware how her attitudes and behaviors impact the team and even athletic department.

The truth is, we all need help.

When I first started my business back in 2009 I hired a business coach to help me. It was one of my smartest moves.

I remember one time he called me while I was in the middle of something.

My tone was pretty flat when I answered.

He asked for permission to give me feedback. When I consented, he told me that potential clients want to work with people who are positive and enthusiastic, and added that I didn’t sound positive and enthusiastic when I answered the phone.

I’ve never forgotten that conversation. It helped me realize how much more I need to project enthusiasm in order for it to really show. I’m a work in progress, but getting better.

Projecting enthusiasm is a blind spot for me. Something other people see about me that I don’t see.

I know I have other blind spots (one reason why I just re-hired my business coach!).

You have them too.

The off-season is the best time to gain insight about blind spots. Here are three steps to get you started:

Acknowledge your need.

In the book Thanks for the Feedback, authors Stone and Heen denote the three types of feedback:

Appreciation: to see, acknowledge, connect, motivate, thank
Coaching: to help receiver expand knowledge, sharpen skill, improve capability
Evaluation: to rate or rank against a set of standards, to align expectations, to inform decision-making

One of the biggest mistakes coaches (particularly first-time head coaches) make is not realizing their need for coaching and evaluation soon enough.

Most coaches don’t get fired for a lack of strategic knowledge, but rather for leadership deficiencies. [Tweet That!]

Those gaps lead to culture issues, which result in fewer wins.

Washington women’s basketball coach, Mike Neighbors wrote a terrific article about the 418 mistakes he made in his first year as a head coach. In hindsight he realized, “I needed a better plan. I needed support. I needed help.”

Acknowledging your need and opening your heart and mind to feedback is the first hurdle.

Feedback is scary, humbling and sometimes it just plain hurts!

But when you remember that everyone on the planet has blind spots and that this one step alone can catapult your leadership, you realize it’s worth the discomfort.

Ask for feedback.

People avoid feedback conversations because they are uncomfortable.

Your boss may not bring issues up in an annual review, and your direct reports may hesitate to be honest with you for fear of damaging the relationship or even losing their job.

So even when you know you need and want it, it’s tough to get honest, helpful feedback in the form you desire.

That’s why you need to ask for the specific kind of feedback you want.

Penn State women’s basketball coach Coquese Washington uses a series of forms to gather that type of feedback for both her staff and herself. Staff evaluate themselves and one another, and assistant coaches also receive evaluations from position players.

Hands down, the most effective feedback tool I’ve used is a 360° review, which gives a leader input from all directions (superiors, peers, direct reports) as opposed to just her boss.

If you’re a head coach, you may not work closely on a daily basis with the AD to whom you report.

So while the annual review is helpful, feedback from people in the trenches with you every day is even more valuable. And, the anonymous process of the 360° lends itself to more honest input.

If you don’t already have a system in place to receive feedback, ask your HR representative or direct superior for tools available on your campus. Or find a consultant with those resources. Which brings me to my last point…

Find a consultant.

Willingly opening yourself for evaluation can leave you feeling vulnerable, with a natural inclination to become defensive about any less-than-favorable feedback.

Walking through the feedback process with an objective consultant will lead to even better outcomes.

A consultant will assist you in assimilating the feedback, looking for themes and implementing action steps.

After all, there’s no point in going through the process unless you are willing to hear what others observe and make some adjustments!

Acknowledging your need for feedback, asking for it and finding someone to walk with you through the process of interpreting it is paramount in your personal and professional development.

And the benefits you reap just might save you from the heartache of losing your job.

One Mistake That Could Cost You Your Job appeared first on Life Beyond Sport.


Filed Under: Professional Development

Hey Coach, I Want to Become a Leader!

March 23, 2016 by

Submitted by by Cory Dobbs, Ed.D., The Academy for Sport Leadership

You’ve likely heard the proverb that reads, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”  From this lesson it follows that teaching a player to lead will feed her leadership growth for a lifetime.  However, teaching leadership is far more complex than teaching someone to fish.  So what do you do when there are no seven habits of this, or no five rules for that?

The truth is, the teaching and learning of leadership in a student-athletic environment is a messy pursuit.  Peer-to-peer leadership is a demanding venture.  For young emerging leaders tackling tough problems, even when the student-athlete is willing and able, is fraught with risk.  When attempting to lead, student-athletes are likely to encounter a range of emotions that include, fear, uncertainty, and doubt. How you help them learn through these emotions will, in part, determine their effectiveness and success as a team leader.

Do you consider your responsibilities as a coach to include the role of a leadership educator?  I hope you do.  You have the perfect leadership laboratory for developing leaders.  So what gives?  Why do many programs fail to produce highly qualified leaders—for the immediate moment as well as life beyond sport?

It’s been my experience as an observer of many teams over the years that often what’s lacking for the budding leader is simply opportunity.  Most coaches appoint team captains or assign the role based on some type of criteria (such as seniority).  And likewise, a great many coach will in the final analysis suggest that they either had effective or ineffective internal (player) leadership.

Deep down, it’s one thing to say you value leadership from your players.  It’s another thing to give them extensive opportunities to lead by creating developmental culture.  If you had to choose, which would it be?  Would you want a very successful season in terms of wins with a player or two along the way learning how to lead at a very elementary level, or a season where every player experiences deep leadership growth and development while winning half your games?  Thankfully this doesn’t have to be an either or question, but it does require you to reflect deeply on what you’re doing as a coach.  Hence the dilemma: how does a coach modify his or her coaching orientation to affect the leadership experience of their student-athletes?

Let me take a moment to separate leader from leadership.  A leader is a person, and leadership is a process.  Now, let me go out on a limb: leaders need leadership opportunities (processes) from which to learn and grow.  So, if you find yourself saying at the conclusion of a season that you didn’t have any leaders, don’t focus solely on your players.  Take a hard look at the process—the real opportunities your environment provided for your leaders to grow.

To develop effective team leaders a simple way of looking at performance will help. Leadership performance is a function of the interaction of ability and willingness; that is Leadership Performance = f(A,W). If either is inadequate leader performance will be underwhelming.

However, to maximize a leader’s growth and development you need to add opportunity to practice and perform to the equation.  The revised leader development formula becomes Leader Development = f(A, W,O). Even though a student-athlete may be willing and able, they need opportunities to connect with the purpose of leadership in your team setting.

Anyone wanting to lead or become a team captain will gain a solid foundation through the various (variety and quantity) leadership activities available to them.  So give your young athletes lots of opportunities to gain the experience of leadership.

To find out more about and order Sport Leadership Books authored by Dr. Dobbs including Coaching for Leadership, click this link: The Academy for Sport Leadership Books
About the Author

A former basketball coach, Cory’s coaching background includes experience at the NCAA DII, NJCAA, and high school levels of competition. While coaching, he researched and developed the transformative Becoming a Team Leader program for student-athletes. Cory has worked with professional athletes, collegiate athletic programs and high schools teaching leadership as a part of the sports experience and education process. Cory cut his teeth as a corporate leader with Fortune 500 member, The Dial Corp. As a consultant and trainer Dr. Dobbs has worked with such organizations as American Express, Honeywell, and Avnet.

Cory has taught a variety of courses on leadership and change for the following universities:

Northern Arizona University (Graduate Schools of Business and Education)

Ohio University (Graduate School of Education / Management and Leadership in Sport)

Grand Canyon University (Sports Marketing and Sports Management in the Colangelo School of Sports Business)

Visit www.corydobbs.com to read Cory’s leadership blog.


Filed Under: Leadership

Do You Understand?

March 22, 2016 by

by Scott Rosberg

This post is the second of a few that come from some ideas I wrote in my first two booklets A Head Coach’s Guide for Working with Assistants and The Assistant Coach’s Guide to Coaching. While those booklets were born out of some specific head coach/assistant coach issues I was facing with some members of a coaching staff for whom I was an athletic director, many of the ideas in them form the basis for good coaching principles in general. Today, I want to talk about the three messages that occur anytime we communicate with people.

As an English teacher for 18 years, I tried to teach my students many facets of good communication. Interestingly, most of the lessons on communication that I taught played a huge role not only in the classroom, but also in the athletic arena and elsewhere in life. One important lesson is that whenever we communicate with others, we need to be aware of three types of messages – Intended, Actual, and Received/Perceived Messages.

Intended Message

Every time we speak to someone, we start with a certain premise in mind that we are trying to advance. This goes for everything that we state to someone. Each time we speak we have what I call an “Intended Message.” Our intended message is what we are trying to get across to the listener. While we speak in conversations, every single utterance of ours has some intention that we are hoping to get across.

However, what we intend to communicate and what we “actually” communicate are not always the same thing. I may have a certain idea I am trying to get across to someone, but I may struggle to put into words exactly how to get that message across. Or the receiver of the message may miss out on some key element that is really important to fully understanding the message. Something may have interrupted the smooth flow of my intention and what was actually communicated.

Actual Message

This leads to the second type of message, the “Actual Message.” The actual message is what was actually stated. It is the words, phrases, and sentences that come out of the speaker’s mouth to try to communicate a given message to an audience. While this is a fairly simple concept to explain and understand, the problems in communication usually end up happening somewhere from this point forward into the next type of message.

Received/Perceived Message

The final type of message in communication is the “Received/Perceived Message.” This is the message that the audience takes in and then interprets. The Received/Perceived message is in some ways the most important message, for it is what determines whether or not the audience understands the speaker. It is in the Received/Perceived Message where we find out if our intended message actually hit home. Unfortunately, the speaker doesn’t always receive the feedback as to whether or not it did. This is often where problems occur in relationships – when an intended message does not actually end up being the received message. But how does this happen, and how can we work to avoid it? Also, what does this have to do with athletics?

Let me start with the last question first. This has a lot to do with athletics, for athletics is a relationship and communication endeavor. There is constant communication that is happening in the athletic world. Teams rely on clear communication to succeed. If people on a team do not understand each other, no progress can be made. So it helps to have a basic understanding of how communication works in order to achieve success.

So where does communication break down between the intended and the received message? Well, it can occur in a variety of places. It can occur in the intended message if the speaker is not completely certain of the message s/he is trying to get across, or if s/he isn’t sure of the best way to get that message across to the audience. For example, if I am an assistant coach, and the head coach wants me to communicate something to a player or players, I may not fully understand all of his/her intentions  with regards to the message, so I may struggle getting the message the head coach wants to be received properly by the players.

The next place the message can break down is in the actual message stage. One would think this would not be an area where a breakdown could occur. If you just say what needs to be said, there should be no problem here. However, just “saying what needs to be said” and actually saying it that way can be two different things.

For example, if my intention is to confront a player’s behavior that is unacceptable in our program, but I struggle with confrontation, I may mess up my intention by not clearly stating what the problem is. What I “actually” say and what I “intended” to say may have been different. I may have needed to be very direct, strong, and to the point, but because I do not like confronting in this manner, I may have softened my message to a point where the player did not realize the exact message and that what s/he was being told was a very big thing. What was actually said did not convey the severity and seriousness that the intention of my message demanded. This can lead to confusion and misunderstanding on the part of the player.

Finally, the message can break down in the “receive/perceive” stage. I may have had the right intention and said exactly what needed to be said, but the receiver may have been distracted or may have had a preconceived notion about me or about my message, and so s/he did not clearly understand the message. S/He is not a blank piece of paper onto which a message is written. S/He is a human being with her/his own thoughts, feelings, emotions, and ideas, and those all impact the messages s/he receives. S/he is reading my body language, tone of voice, inflection, past history with me, and any other number of things that affect how s/he processes the message. S/He may even “receive” the actual message, but s/he may “perceive” it differently due to some of those types of factors.

What Can We Do?

So what can we do to maximize the chances that our intended message ends up being our audience’s received/perceived message? The first thing is to recognize this dynamic of the difference between these three types of messages. Then as a speaker, make sure you consider exactly what you are trying to get across and then speak that message as clearly as possible.

Brevity and conciseness are important parts of communicating in athletics. We don’t always have time to go into much detail due to time and space constraints in an athletic arena, so this can often lead to breakdowns in communication. Coming up with a “common language and vocabulary” to use when coaching so all people understand the message better is an important step in keeping communications clear.

While brevity and conciseness are important in communicating in athletics, there are some times and situations where you may need to explain things in more detail to make sure that they “get it.” This just happened with this post that you are reading – my goal is to be in the 800-1,000 word range for these posts. However, this post demanded a bit more detail to explain it, so it is about 1,500 words.

Also, consider what type of message you are sending with your body language, tone of voice, and inflection as you speak. Are your actions backing up the exact words you are stating and how you want them to come across? Is the person to whom you are speaking picking up on these non-verbals? Are your non-verbals communicating what you want them to communicate?

When you are the receiver of a message, pay as close attention as you can to what you are being told. Consider body language, tone and inflection, but also make sure you focus on the words being spoken to you. Also, consider your own state of mind and biases as you are processing what you are hearing. Try to be as objective as possible as you process, so that you don’t perceive something that isn’t really there. Finally, ask clarifying questions to help you figure out if you are receiving the right message. Make sure to truly listen to the answers you get.

Coaching/teaching is communicating. The more you know about communication skills and how to use them, the better your chances of success as a coach/teacher occurring. If you have any stories of times when your intended message somehow got sidetracked by the time it got to be the received/perceived message of your audience, I would love hear them. Please leave your comment below this post on our website or on our Facebook page.

About the Author of this Article

Scott Rosberg has been a coach (basketball, soccer, & football) at the high school level for 30 years, an English teacher for 18 years, and an athletic director for 12 years. He has published seven booklets on coaching and youth/school athletics, two books of inspirational messages and quotes for graduates, and a newsletter for athletic directors and coaches. He also speaks to schools, teams, and businesses on a variety of team-building, leadership, and coaching topics. Scott has a blog and a variety of other materials about coaching and athletic topics on his website – www.coachwithcharacter.com. He can be reached by email at [email protected].

Scott is also a member of the Proactive Coaching speaking team. Proactive Coaching is dedicated to helping organizations create character and education-based team cultures, while providing a blueprint for team leadership. They help develop confident, tough-minded, fearless competitors and train coaches and leaders for excellence and significance. Proactive Coaching can be found on the web at www.proactivecoaching.info. Also, you can join the 200,000+ people who have “Liked” Proactive Coaching’s Facebook page at www.facebook.com/proactivecoach. Scott can also be reached through Proactive Coaching at [email protected].


Filed Under: Professional Development

Favorite Success Aphorisms

March 17, 2016 by

These are some of my favorite personal development success aphorisms.  I have given credit where I was able to.  If you have any to add, or know who I should attribute any of these to, feel free to comment below. I am far from perfect, but I work to have these thoughts guide my actions.

There are a lot of ways to become a failure, but never taking a chance is the most successful.

To be upset over what you don’t have is to waste what you do have.

Don’t wrestle with pigs.  You both get mud on you and the pig likes it.

The race is not always to the swift, but to those who keep on running.

A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow. Treat them with the greatest of care

There is do, or do not. There is no try. –Yoda

Take a chance and you may lose. Take not a chance and you have lost already.  Søren Kierkegaard,

Focus 90% of your time on solutions and only 10% of your time on problems.  Anthony J. D’Angelo,

Become addicted to constant and never-ending self-improvement.  Anthony J. D’Angelo

An error is not a mistake until you refuse to correct it.

There’s nothing so useless as doing efficiently that which should not be done at all.  Peter F. Drucker

Forget regret,  or life is yours to miss –Jonathan Larson

This is as true in everyday life as it is in battle: we are given one life and the decision is ours whether to wait for circumstances to make up our mind, or whether to act and, in acting, to live.   Omar Bradley

Opportunities multiply as they are seized.  Sun Tzu

Success is the sum of small efforts, repeated day in and day out.

Life is short–enjoy it while you can.

Peace of mind is the ultimate objective of all of my actions.

I make and live in my own reality so that I do not fall victim to the whims of others.

My demeanor on the sideline (bench) during a game, 10% emotion, 90% analytical.

Whether you think that you can or that you can’t, you are usually right.  Henry Ford

I find that the harder I work, the more luck I seem to have. Thomas Jefferson.

Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do.  Mark Twain

Good habits are hard to develop, but easy to live with.  Bad habits are easy to develop, but hard to live with.  Brian Tracy

You begin to become successful the minute you decide to be.

If you want to triple your success ratio, you have to triple your failure rate.

I talk to myself rather than listen to myself so that I control my thoughts.

I do not search for things to be offended by.

Anyone who is at the top of their field started at the bottom.

Success comes from managed thinking, so I will spend some time each day managing my thinking.

I will question my limiting beliefs and not question my ability to succeed.

The best way to have a good idea is to have lots of ideas. Linus Pauling

The discipline of writing something down is the first step toward making it happen.  Lee Iacocca

Leave your favorite below in the comments!


Filed Under: Motivation

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